SJUP was created to connect the traveler directly to the tour guide with transparency and real-time communication for the best possible adventure, affordability and satisfaction on every holiday.
For guides they offer an online marketplace where they can showcase their unique products to the domestic and international market. This platform opens up job opportunities for anyone who feels they have something out of the ordinary to share, like local knowledge and cool hobbies (fishing with a jet ski, wine tour on a bicycle, hanging with a local, etc.). For travellers they offer the experience of a lifetime by seeing the amazing and diverse qualities of South Africa through real people.
The founders of SJUP recognised a gap in the local South African tourism market, which is a great starting point, but they were in need of two main solutions before they could start marketing their idea. The first solution being a fresh new brand look & feel for SJUP that could be applied to their marketing material and, more importantly, an investor deck. Secondly they needed a platform design that could provide clear insight on how locally registered guides can get easy access to eager travellers who, in turn, are on the lookout for that unique, local experience. They wanted the entire SJUP brand experience to be creative and leading the market.
