Cloudlife

A quick booking app for everyday services

Mobile App

UI & UX Design

B2C

Branding

Back home

Cloudlife started out as an idea for users to have access to a quick booking app for everyday services. Google is a great platform for finding information, but it isn’t perfect. When people search for a specific service, they have to filter through a large quantity of information. The aim was to reduce the search time so that customers can reach the desired services within their area much faster.

My role

UI/UX Design Lead

Tools

Adobe XD, Adobe Illustrator

Platform

iOS

Project Scope

The client saw an opportunity to make the task of booking everyday services easier. The first version of the app was created and released, but was put aside for a while. Once it was decided to once again focus on the app and the opportunities it can open, we were asked to revamp the app’s structure, add new features, and restyle it to create a better overall user experience.

TARGET MARKET

The general public and local businesses (related to your area)

MAIN USER NEEDS

Fast service booking (like salon appointments, plumbers, electricians, doctor’s appointments etc.)
Have access to all of it in one place

Fast service booking (like salon appointments, plumbers, electricians, doctor’s appointments etc.)
Have access to all of it in one place

BUSINESS NEEDS & KEY FEATURES

Quick search for services
List reviews & ratings
Real-time availability providers
Easy appointment booking
Receive reminders

Quick search for services
List reviews & ratings
Real-time availability providers
Easy appointment booking
Receive reminders

Process

We had an initial kickoff meeting with the client to better understand their business needs and the software requirements.

Next, I mapped out the basic user flows and compiled the app wireframes to help visualize how all the features will come together in a user-friendly layout. The layout of existing elements were revisited for a more contemporary look that works better in the current market.

Once the client approved the wireframes, I started working on the prototype of the app and collaborated with another designer also working at Bitcube. The brand update and brand implementation on the mobile app was done by her.

MY RESPONSIBILITIES

Conduct competitor research
Create user flows
Design wireframes
UX review and overhaul
UI concepts
Design prototyping

Building & maintaining two design systems
Conduct user research to make informed decisions
Work on monetisation/growth opportunities
Design the UI for both mobile & desktop apps
Improve the core product platform UX
Conduct and overview user testing
Design, validate & test new features
Analyse data insights

The original build of the app was evaluated and the features that were kept/improved included the ability to view service providers, view services with pricing, and make a booking. Carousels for viewing new/promoted services, map integration, and global search functionality were added.

Outcome

The Cloudlife app was updated with a new look & feel, and an improved task flow to help connect service providers with the general public as an online marketplace.

Cloudlife

Cloudlife

A quick booking app for everyday services