Mobile App
UI & UX Design
B2C
B2B
Online Platform
TARGET MARKET
MAIN USER NEEDS
BUSINESS NEEDS & KEY FEATURES
After I had a call with the client to get an understanding of who they are, what services/products they offer, who their clients are and what the company’s needs were, I started researching their competitors, the market and the style they wanted for the platform. I also made sure I understood their business requirements and software specification needs.
Due to budget constraints, I had a hard limit of 40 screen designs for both platforms, and user research had to be cut from the process. Months after the completion of the design project, I was asked to add 2 extra mobile screens that the client wanted to include in the development process.
Once I gathered enough information to get started with, I created a document that visualises the user/task flows and highlights which screens I was required to design (which was important to plan for due to the screen limit).


MY RESPONSIBILITIES
Next, I designed the basic structure and features of the app in the form of wireframes.
As the client approved the wireframes, I started on the hi-fidelity prototype. The styling of the platform had to match the company’s current branding.
Ultimately I handed the designs over to the development team, but I left Bitcube for another role before the project was fully launched.