SJUP

Bringing tour guides & travellers closer together

UI & UX Design

Responsive Website

Branding

Back home

SJUP was created to connect the traveller directly to the tour guide with transparency and real-time communication for the best possible adventure, affordability and satisfaction on every holiday.

My role

UI/UX Design Lead

Tools

Adobe XD, Illustrator, GSlides

Platform

iOS, responsive web

Project Scope

The founders of SJUP recognised a gap in the local South African tourism market, which is a great starting point, but they were in need of two main solutions before they could start marketing their idea. The first solution being a fresh new brand look & feel for SJUP that could be applied to their marketing material and, more importantly, an investor deck.

Second, they needed a platform design that could provide clear insight on how locally registered guides can get easy access to eager travellers who, in turn, are on the lookout for that unique, local experience. They wanted the entire SJUP brand experience to be creative and leading the market.

TARGET MARKET

Tourists & local tour guides

MAIN USER NEEDS

Travellers should view & book local tours with ease
Tour guides need to list their tours & get exposure for them

BUSINESS NEEDS & KEY FEATURES

Profile management
Booking & payment processing
Create, manage, search & view tours/experiences
Tour package price calculator
Rate & review experiences, guides and travellers
Message tour guides & travellers
Share tour/experiences on social media

Process

We (another designer at Bitcube and myself) started with the brand development phase of the project by designing a few logo concepts along with basic implementation suggestions for each one. After the chosen concept has been tweaked a bit and approved, we designed the SJUP investor deck that assisted the founders in their quest for investors.

Next, I created the mobile app design with the end user in mind. The app was fleshed out in such a way that it maintained a simple user-flow with easy access to all the features the users would need. Each screen was carefully considered and designed to ensure it looks and functions as best as possible.

Upon app approval, we moved on to the website. Main requirements for the site was that it must clearly indicate that it is a safe, reliable, affordable, and easy to use marketplace. The first phase for the website was a full site design with all the necessary functionality.

We also had to create a small one-pager site, mainly as a teaser for what is to come along with newsletter signup features, which was launched while the full site was still in development. Including all the necessary features, we made sure that both platforms were visually attractive and communicated the new SJUP brand effectively to its intended audience.

Outcome

The client was provided with a strong, professional brand identity for SJUP, as well as given the visual aid they need to get investors interested in their idea. The full design of the mobile app and responsive website designs help them steer the project into the correct development direction right from the start. We have successfully delivered the SJUP team with all the necessary tools in order to catapult their ideas into the growing hospitality market.